Influencer � FMCG
BAHLSEN
Turning a heritage snack brand into a social-first regional favourite.
Turning a heritage snack brand into a social-first regional favourite.
Bahlsen needed to strengthen brand visibility and cultural relevance in the UAE market � translating a well-loved European confectionery heritage into authentic local appeal through social media and influencer activations.
ATC activated a curated network of lifestyle and food influencers across the UAE, developing original content briefs that balanced brand identity with creator authenticity. Each activation was tracked against clear KPIs, with real-time optimisation ensuring maximum reach and resonance across Instagram and TikTok.
