Social Media � Sustainability

COP28

Amplifying the world's most important climate conversation.

190+
Countries Reached
10M+
Digital Impressions
2
Weeks of Live Coverage

THE CHALLENGE

COP28 � the UN Climate Change Conference hosted in Dubai � required a dynamic social media presence capable of handling real-time coverage of a high-stakes global event, while maintaining consistent messaging across multiple audiences, languages, and platforms.

OUR APPROACH

ATC deployed an agile content team on the ground, delivering real-time social media coverage across all major platforms. Our integrated approach combined live event storytelling, influencer amplification, and strategic paid media � ensuring COP28's message reached global audiences with clarity, urgency, and impact.

THE WORK