Real-time social coverage for the world's premier motorsport governing body.
The FIA required fast-paced, high-quality social media content during a live event � capturing the energy of motorsport in real time while maintaining brand standards across all digital touchpoints.
ATC embedded a dedicated content team on-site for both event days, capturing, editing, and publishing content within minutes of key moments. Our social-first approach prioritised speed without sacrificing quality � delivering scroll-stopping reels, stories, and posts that kept audiences engaged from flag to flag.