Integrated Media · Sustainability
COP28
Driving nationwide awareness and Green Zone visitation through coordinated physical and digital touchpoints.
Driving nationwide awareness and Green Zone visitation through coordinated physical and digital touchpoints.
Delivered 11% above planned impressions — outperforming benchmarks through smarter placement and timing.
Achieved 8% above planned reach by maximising geo-targeted digital activity at key conversion zones.
COP28 required a campaign that could simultaneously build mass awareness across the UAE and convert that awareness into physical Green Zone visits — all within a compressed activation window around one of the world's most high-profile climate events.
High-impact DOOH placements across Dubai's key arterial routes and business districts to establish scale and legitimacy at a national level.
Geo-targeted digital activity around Expo Dubai and high-traffic locations to convert awareness into ticket purchases and Green Zone visits.