Integrated Media · Real Estate
RDH
Launching RDH as a new entity in the UAE market through a multi-platform media campaign built on storytelling and precision targeting.
Launching RDH as a new entity in the UAE market through a multi-platform media campaign built on storytelling and precision targeting.
A 2.19% engagement rate — 15% higher than industry benchmarks — across a brand-new entity with zero prior digital presence.
RDH needed to be launched from scratch — introducing its vision, mission, and unique value proposition to a competitive UAE real estate market while simultaneously generating qualified leads across three international markets.
Teaser content and anticipation-building assets deployed before launch to create intrigue and prime target audiences for the brand reveal.
Scaled awareness through a coordinated rollout combining storytelling, audience targeting, and localised creative across digital and social platforms.
Geo-targeted affluent areas to improve lead quality, focusing on users aged 28–60 with interests in property, home design, and life transition moments.