Elevating SCZone's global profile during COP27 through high-impact TV and OOH placements at the world's busiest airports.
SCZone needed to strengthen awareness and visibility among global and regional business audiences during COP27 — reaching decision-makers, investors, and policy influencers at a moment of maximum international attention on climate and energy.
Selective presence across leading international and regional television news networks, with a focused placement strategy within business and economy programming aligned to the target audience's interests.
Out-of-home assets deployed across capital airports in primary markets to raise awareness and invite participation in COP27 — capturing global business travellers at key transit hubs.