CASE STUDIES

Media Planning & Buying

Raise awareness about the P.O.Box renewal campaign to enjoy unlimited service and avoid any interruption

Target group:

Residents in UAE

Execution:

An integrated media approach was followed; raising mass awareness by optimizing on high reach platforms:

Top Eng & Arb newspapers

RJ mentions on the top radio stations

Digital display ads on the top news platforms

Polygon mapping technology was implemented to geo target

key communities

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