Dubai, UAE � MBC Group, MENA's largest and leading media group, has appointed Dubai-based communications agency AroundtheClock (ATC) as strategic media partner for mobile App "Dream" and web app "FlashWin" in the MENA region for a period of one year, starting May 2023.
The new agreement with media giant MBC marks a milestone in the brief, but nonetheless remarkable, history of ATC � setting the agency for unprecedented exposure and visibility on the media scene. MBC has entrusted ATC with the mobile App "Dream", a game concept that has been running for 16 years, offering participants a chance to win a hefty cash prize to bring their dreams to life.
"We are beyond delighted to partner with MBC Group for the first time since the establishment of our company. This achievement illustrates the real potential of our agency, which has shown great agility and resilience in the past years, turning every challenge into a chance to grow and expand."
� Rizk Naifeh, CEO of ATC
In addition to driving traffic to MBC's Dream App, ATC has been assigned to optimize the reach of MBC's "FlashWIN" � an interactive web app that offers participants the chance to win instant cash prizes by answering 10 questions correctly within a given time limit.
The agreement with MBC Group undoubtedly depicts a new chapter for ATC, giving the growing agency leverage and enabling it to compete on sizeable accounts and bring equally important wins home.