CASE STUDIES

Media Planning & Buying

Driving Footfall and Online Booking

Target group:

Asian, Arabs and western expats, 21+ years old

Execution:

Creating a footfall attribution model, using mobile ad networks and direct marketing, while using existing CRM data and building on it using data mining clusters through our campaigns.
Also by creating a remarketing strategy to increase ad recall and brand awareness amongst our target audience.

Generating online booking through online partnerships with well established apps such as: Zomato, Lovin Dubai and Time Out

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