CASE STUDIES

Media Planning & Buying

Execution:

Utilizing bumper ads on Youtube; targeting audiences consum- ing health and fitness content along with lifestyle and nutrition videos to increase ad recall and brand awareness

Execution:

Engaging radio content on Virgin Radio morning show

The RJs receive a daily item from the new menu and eat it live; describing some of the ingredients and giving clues to listeners to call and guess “what is in Priti’s mouth”

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